It has been almost 14 months of procrastination ( that wee divil ) and I have finally just said, 'RIGHT!' let's get this blogging thing started woman!
I have battled with what I should say, how I should say it, what font, what colours, images....what I should wear ( Eh it's writing a blog Tar!! ) ...oh holy CRAP!!! could I ask myself any more questions.
So to begin.......My name is Tara Prendergast.
I began my career at 19 when I put on a blindfold, opened a 60 seater restaurant and sold it four years later at it's forecasted peak.
Continued on my path to college to obtain a PR, Advertising & Marketing qualification.
Skipped off travelling the world for two years ( sigh*staring into space) then returned, skinny, tanned and eager for more.
Opened my second business in hospitality.
It was a premium product in the lunch trade market.
The Irish economic crash catapulted me into having to quickly re-jig the business model.
We survived and The Berries was sold in two weeks, four years later. Phew!
Throw violently to the life pot - a baby! ( a pretty cheek suckingly gorgeous lil girl at that). As with all huge life changing occurrences it made me re-assess my professional choices, once the last business sold in 2011.
What to do now? What am I really good at? Hmmmmm.....
Creating lovable brands.
Planning and execution ( I like to call it *Getting Shit Done* )
Empowering people interested in business.
Being Creative and strategic at the same time!
Unknown to myself my next business was hatching. I was asked to assist a well established local restaurant with their marketing & in-house processes. That I did and BINGO! this is where I can add value.
As a business consultant.
We moved to another city which was my first challenge after the hallelujah!
I was respected and well known from doing business in Cork city Ireland, and so clients were not difficult to source.
I now had to begin building my brand, Tara Prendergast in a new city.
So planning a lead generation process, sales strategy and account management procedures were top of the list.
In other words....
- I figured out how to get people interested in my services.
- How to turn that interest into getting paid
- How to deliver SUPER DUPER value to my clients.
Several happy small business owners later, I formally set up my new business.
That is it.
I bit the Biscuit
Now to share knowledge, inspiration & love of being an entrepreneur.