Should you use Facebook for your Creative business?
Ever since Facebook made changes to their algorithm, making it harder to get your posts in front of the people who like your page, I have been asked over and over if Creative Entrepreneurs should continue to promote their businesses on Facebook.
“My posts are only getting in front of 12% of my fans. Should I stop using Facebook?”
“Should I use that time for something else like Twitter?”
Whether you like it or not Facebook is the most powerful advertising tool on the planet right now!
You want to be where your target market hangs out and for many of us, Facebook is one of those places. We all fleet in and out of Pinterest, Instagram & Twitter (unless we are a total tweet head )
1. Worldwide, there are over 1.39 billion monthly active Facebook users - MEANING? : In case you had any lingering doubts, statistically, Facebook is too big to ignore.
2. 890 million people log onto Facebook daily - SO? : A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
3. In Europe, over 223 million people are on Facebook - OH RIGHT! : This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
4. Age 25 to 34, at 29.7% of users, is the most common age demographic - DOWN WITH THE KIDS : This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
5. Five new profiles are created every second - THAT'S A BIT WEIRD: Your potential audience on Facebook is growing exponentially.
6. Facebook users are 53% female and 47% male - GENDER EQUALITY, HOW HIP : Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Facebook.
7. Highest traffic occurs mid-week between 1 to 3 pm - LUNCHTIME POSTING: Since you have the potential to reach more consumers and drive higher traffic to your site during peak usage times, consider this statistic in determining when to do more frequent or important status updates, offers and other posts.
8. On Thursdays and Fridays, engagement is 18% higher Again, use this information to determine when to post in order to optimize your social media marketing efforts.
9. Average time spent per Facebook visit is 20 minutes - BOOM: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers, in order to get the most return on your efforts.
With all these stats (yawn) the key thing here is this –
You have to know where YOUR target market spends time, and if they linger on Facebook regularly, you should be there, too.
What does the new algorithm everyone is banging on about really mean to you?
Facebook “tests” each post you publish with a small number of your fans and if they like it, comment and share, Facebook puts it into more of your fans’ feeds.
If those select fans don’t engage with your post, they don’t put it into more of your fans’ feeds.
So, if you’re just updating your Facebook page because you think you should and you’re not putting thought into your updates, you’re wasting your time.
I think this is kind of a good thing (don’t throw sharp objects at me), because it means quality stuff in my feed—stuff that I’ll actually enjoy and like, Yay!
When checking my stats for the past month, I noticed that 60% of all my social media traffic came from Facebook. I would lose out on that traffic if I gave up on Facebook.
Now due to these new restrictions, we can't really rush through updating our pages, because that will hurt reach long-term. If today’s post isn’t successful, they’ll put tomorrow’s post in less of our fans’ feeds.
Are you with me?
Are you ready to get jiggy with it?