OFFSET SPEAKERS ARE MAKING IT UP

I chuckled as I entered Bord Gais Theatre Sunday afternoon 8th March. Yessss! I am free! 

Do not get me wrong, I love my child, but boy was I happy to have some ME time.

Entering the box office area, picking up my ticket and receiving a really lovely OFFSET tote bag filled with design porn. It was my first OFFSET - I had no idea what to expect.

I came equipped; Notebook CHECK! Pen CHECK! Water CHECK! Phone switched off CHECK!

Darn it! I forgot my facial hair!

There seemed to be a pleasant trend in Bord Gais that day. I must admit my eyeballs had a lovely time. Yes, I do love the bearded species and have always wanted one of those facial creations.

Hair over face, with glasses, will just have to do...for now.

 

Finding a perfectly positioned seat, I got comfy and ready to take it all in. 

Interesting, empowering, craft loving and confidence building. 

Why confidence building?

From all the speakers I had the pleasure of listening to,   one thing linked each and every one of them.

They all started their businesses and have continually 'made it up' as they went along. HURAAAAAH! 

Andy Altmann from Why Not Associates was so refreshingly honest when he said - ' We just kinda play..'

As quoted from their site - 'Effective communication contains an element of surprise. So we’re not afraid to run through a dark room with an arm full of lighted fireworks. Fingers grow back, and great work lasts forever.

Yes, we’re known for pushing boundaries. But our experiments always serve our client’s purpose. Which is why so many of them keep coming back to us project after project.'

 

Emily Oberman who is partner, in Pentagram and who has been looking after Saturday Night Lives graphics for 20 years, showcased the importance of team collaboration, persistence and when it is necessary -  'eh I dunno! ' 

Emily told us about a brief they had been given for a new magazine to be launched in the States called JANE. The client had no magazine, no advertisers, no particular idea of their target market, they just wanted to launch a magazine called JANE! That was Emily's brief.  

They created a powerful campaign with NO PRODUCT and witnessed the magazine hit advertising targets, so they could actually produce the darn thing! 

 

The point being -

1. NO ONE HAS IT ALL FIGURED OUT.

2. EVERYONE STARTS SOMEWHERE AND IS MAKING THINGS UP, ON A DAILY BASIS.

3. TAKE A LITTLE GOAL - WORK TOWARDS IT AND REMEMBER - PERSEVERE.

 

If you need a wee bit of motivation, support or just a platform to say ' HEY YOU! LOOK AT MY STUFF WILL YA!' - head on over to Bite The Biscuit Oh crunch!