Social Media planning - have you started to think about this yet?
You know planning makes sense right?
So why oh why is it the most procrastinated thing on the planet for our Creative minds?
Eh...ask me later.
On the whole procrastination thing, before I delve into the good stuff of Social planning, you are not alone. Have an eyeball over this piece I wrote on the subject. It will help you figure out how to deal with putting things off, continuously.
Social media is one of the most powerful tools in your marketing efforts. If you use it correctly, you can create a strong personal connection with your prospective clients.
However, small business owners often make the mistake of diving into social media without a clear plan.
This breeds frustration, walking around in circles and generally acting slightly strange ( yay bring on the strangeness! ) but the most important thing to identify here is this -
When you do not have a plan for your Social activity, it will suck you down the time warp hole. Alice in Wonderland takes on a whole new meaning...
I'm late I'm late...
Yeah late because Facebook has sucked your brain off and you realise it is missing three hours later.
Let's try to control the time cruncher by giving ourselves some sort of roadmap. It will keep the focus on what we are actually supposed to be doing.
Here are a few tips to help get you started:
Understand your goals
I always giggle at this bit when I read other blog posts on -
What is your GOAL from Social Media?
What is it?
For Biscuit sake sure we all have the same goals. It is not rocket science to know your goal from Social Media activity.
1. Get your Brand out there
2. Build relationships
3. Make Sales
The key thing here is which part of the journey are you on?
What are you trying to sell and do people know you exist yet? Rather than understand your goals first, I prefer to look at understanding where you are in your business journey?
There is no point diving into your Social media activity and driving awareness of your Brand when your website is crap. You are not focusing on the right part of your business. Where are you in your journey?
Figure that one out first, map it out Alice.
- Branding/message - Check.
- Images/video - check.
- Website - check.
- Social profiles -check.
- Social plan - check.
- Alarm clock - check.
- Motivation/clarity/passion - check.
- Wine/ Beer/ Coffee - check.
So now you have all the backend stuff sorted and you are in Social planning mode. Now look at your list of three things.
Keep it simple folks.
1. Get your Brand out there.
Ok, what do you want to say about your Brand? How are you going to say it? Will you use video or text? What about images? Should I post every day? Where should I post? Eh...
I will be running a Webinar on this subject where I will talk all about Branding and discuss strategies that will make is easy for you to answer these questions.
You can sign up for this FREE training here.
2. Build relationships
This is where Facebook's big hairy blue hand pops out of the screen and squeezes your brain. Let's chat to people all day then.
You can rationalise this activity in your head. Yera, it is all about talking to people online. Sure I get it, but here is the thing, you need to give yourself a time limit each day and a plan as to who you engage with and what groups/pages/platforms you engage on.
Not sure how to do this? Guess what? I am doing a Webinar on that too! Whoop! The excitement.
I will send you details of this upcoming Webinar very soon.
3. Make Sales
Agghh ha! This is the 100 million dollar question. Can you sell on Social Media?
I want you to stop right now and think about this.
Selling on Social Media ( in my opinion ) happens in a few different ways.
- By driving people from Social Media to a landing page ( LEADPAGES ) where you capture their email address and directly communicate with them.
- By showcasing your work in a consistent and informative way ALWAYS leaving a CTA ..a wha? Call To Action.
Eg: You are working on a painting and over the process each morning you post it's progression. During those posts, you always leave a link to sign up to your list.
Offer people direct link to your 'Work in Progress' content. When the piece is finished you engage your audience/list and leave the link to your sales page.
3. Use groups ( find your top 5 groups where your target audience sits ) engage and respond to posts NOT in relation to your service or product. Social Media lets you build your personal brand which in turn has an impact on your business offering.
Eg: If you are a Wedding Dress Designer I suggest engaging with a group like Girl Crew and get to know this audience. Give style advice & recommendations to build your personal brand within a market that has a % of your target clients.
Do not use groups to predominantly 'sell '. It feels and looks NAFF! ( wow there is another word I have not used since 1st class )
Show and share your knowledge in your particular niche but try not to directly sell. An opt-in is an indirect way to start the sales funnel for business.
Make it easy for people to buy your work. So many Creatives post the shite out of what they do, but leave no direct link to their sales page. Social Media creates awareness - YOU have to support this effort by having a sales page and driving interested parties to that page.
I hope this helps. If you would like to delve in more detail on how you should plan your Social Media I have a Workbook Planner & Calendar product here for you.
So please let me know how you are getting on.
If you have any questions or would like me to look at your Branding ( another eyeball is always a powerful thing ) then PLEASE hop over to Bite The Biscuit and post up your offering. This is a safe non-judgemental place for Creatives to showcase work, project, events and get honest feedback.
Have a great week!
Until next time.