4 WAYS TO USE SOCIAL WITH YOUR PR ACTIVITY
We are discussing getting Press coverage in The Biscuit Community this month. I guess I have been consumed with this particular area putting together 13 modules for a Press Course zones you right in there.
( yes, I have dreamt of shiny paper, the letter P and several arm wrestling competitions (?) )
Something got me thinking after writing one of the modules in there : how journalists really want the breaking news, the new angle on stories right. You can see why Twitter is such a huge draw for the media and why this is the place you know the Press is permanently perched. ( chirp! )
Then I thought well how can we, as the bringer of good news aka our work, use Social Media to support our Press release or our story pitch idea?
Here are 4 ways to use our trusted friend Social Media to help us nab our goal...
Ok, let's do this!
1. OFFER REAL TIME VALUE
We talk about keeping a real eye on trends via twitter trends and trendwatching. If something happens that jumps out in here and you can link it to your work, then yes create a pitch opportunity to The Press but do not stop there.
You can then go immediately to Social Media to offer your expertise in or around the trending story. Just be careful that you do not do this in a salesy manner - the underlying objective is to add value to your Brand and to position yourself as a trusted source both to the reader and to onlooking journalists.
2. USE LINKEDIN
LinkedIn now has a publishing tool within the platform so you can either create new 'papers' or repurpose your Blog posts. This can be used again positioning your business in a professional manner but also becoming reputable for creating quality pieces of content.
You can strategically network in here to link with those target journalists and to make sure your published work is leveraged in front of the correct eyeballs.
3. CREATE TESTIMONIALS WITH SOCIAL IN MIND
When you have a happy client or customer make sure you record the testimonial in video OR create an infographic around the experience. Just make sure you put on your PR brain when doing so and direct the line of questioning that can highlight an 'angle' you have already crafted to benefit your PR efforts.
EG: If you just sold someone a commissioned piece of Art for their office - you could direct the line of questions to highlight how it has affected productivity and culture in the workspace.
( Trending story pitch... See Press Course to map this one out )
4. INCLUDE SOCIAL SHARING WITH YOUR PRESS RELEASE
Remember we discussed how journalists are already super engaged with Twitter and they research the bejahsis out of Facebook for upcoming trending stories. If you are active on your social platform of choice with your particular angle then send in a related Press Release journalists may even meet you on Social Media first rather than their inbox!
Always a positive.
You can add your Social activity around your pitch linking them to your positioned content and the interest it has gained.
There ya go - 4 more things to add to those 13 modules in that super duper ( if I may say so meself ) NAIL THE PRESS course.
If you get stuck on this please hop over to Bite The Biscuit and tag me @taraboo. I would be happy to give you some feedback.
There is a Community building, live trainings, accountability partnerships, interviews, mentoring, hot seats, a private facebook group...* phew *...this platform is in BETA right now. Register your interest here.
Talk next week!