What do you do?
Does that fill you with fear?
Do you run screaming to the toilet washing your hands violently hoping that nosey bastard will have left by the time you are finished?
It does not have to feel like this.
I used to get so stressed when people asked me 'What do you do?'
Such an open question, to a Creative mind.
Eh...have you got a fold up chair with you?
This could take a while...
How do you articulate the vision and Creative magic that swirls in your mind to another human?
Is it possible?
Is it necessary to work on this?
To feel confident about what you do with your work you need to dive into what is known in grey tie land as 'An Elevator Pitch'. It is a condensed brief of what you actually do.
In a few sentences you can deliver your core offering and not feel like you sound like a twat. It is one of the most powerful tools you can use for your business for a few different reasons.
1. It will force you to be clear about who you want to work with and why.
2. It will give you confidence when asked 'What do you do?' or when you have to stand up and introduce your business.
3. It will give you a springboard to bounce off of when developing marketing messages and strategies, to get your business in front of the correct people.
It is the key to nailing what your business is all about and who you are selling to.
The process of writing this encourages you to dig deep and find out exactly what you are trying to achieve and for whom.
Once you identify your 'Elevator Pitch' you can confidently stand up and articulate what you're business is all about.
I recommend you write it down and stick it up on your studio/office wall and refer to it every day, keeping your messaging aligned to it at all times.
Enough of all that Tara let's get down to the nitty-gritty.
How do you figure this thing out?
Grab your 4 Step guide here!
If you get stuck on any part of this process please hop over to Bite The Biscuit and continue the conversation or mail me on firstname.lastname@example.org and I would be happy to guide you through it.
Every bit of our business relies on us to make an investment of time to work on what we do. I believe confidence is worth every bit and is sometimes forgotten about. We need to equip ourselves with confidence around what we are capable of doing. These easy steps will help you on your way.